独立站卖家应该怎样给独立站定位？
发表于：2022-11-24 10:23:32浏览：19次TAG：
对独立站卖家来说，更重要的是我们如何把握整个网站的定位，网站的定位必然要结合用户画像；找准定位后结合用户需求的营销方法来不断优化，再加上短视频、短视频等手段来扩大网站的定位。
1、独立站定位
前期网站定位要进行调查研究，包括：市场、受众、竞品和产品。在进行这些调查时，可以从许多角度和工具开始：
如从投资方向获得当前市场机会，从PEST宏观趋势中分析；
首先要从我们的目标竞争者网站或者商业计划开始；
工具方面可利用类似电商平台销售数据、社媒关键词similar web、google trends static等数据工具。
在得到了前期的数据信息之后，可以开始思考自己的品牌定位。
简单地说：我是谁？你是哪里人？去哪儿呢？最后形成了初步、完整的整站定位，这些定位也将根据市场变化，以及数据反馈进行迭代。
2、怎样准确地获得用户画像？
通道领先、流量领先的爆品模式，难以找到明确的客户群，通常这样独立站的卖家也不会很在意到底谁买了我的产品，只要买就行。
所以，首先要改变原有的营销观念，从可持续发展的角度对用户进行定位，具体步骤如下：
1、清楚自己的方向和调性；
2、利用各种工具做好前期受众分析定位，得到用户的初步画像；
3、扩展在线流量来源，匹配线下渠道扩展数据，多维收集用户立体画像数据。
4、结合推广数据进行分析，对用户进行细致划分，然后针对不同人群进行不同类别ABtest，同时也可与我们的购买用户进行沟通反馈，形成用户洞察的闭环。
基本
文件
流程
错误
SQL
调试
- 请求信息 : 2024-11-24 17:28:14 HTTP/1.1 GET : http://xn.iwdd.cn/home/article/detail/id/732.html
- 运行时间 : 0.084105s [ 吞吐率：11.89req/s ] 内存消耗：2,041.30kb 文件加载：151
- 查询信息 : 30 queries
- 缓存信息 : 16 reads,0 writes
- 会话信息 : SESSION_ID=2b674eeb259665ee18ba632fc7da1e3e
- CONNECT:[ UseTime:0.000495s ] mysql:host=127.0.0.1;port=3306;dbname=xn_iwdd_cn;charset=utf8mb4
- SHOW FULL COLUMNS FROM `cms_article` [ RunTime:0.000558s ]
- SELECT * FROM `cms_article` WHERE `id` = 732 LIMIT 1 [ RunTime:0.000417s ]
- SHOW FULL COLUMNS FROM `cms_article_keywords` [ RunTime:0.000366s ]
- SELECT `i`.`aid`,`i`.`keywords_id`,`k`.`title` FROM `cms_article_keywords` `i` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`i`.`keywords_id` WHERE `i`.`aid` = '732' AND `k`.`status` = '1' ORDER BY `i`.`create_time` ASC [ RunTime:0.000444s ]
- UPDATE `cms_article` SET `read` = `read` + 1 WHERE `id` = 732 [ RunTime:0.004523s ]
- SHOW FULL COLUMNS FROM `cms_article_cate` [ RunTime:0.000512s ]
- SELECT * FROM `cms_article_cate` ORDER BY `sort` DESC [ RunTime:0.000253s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 1 AND `status` = 1 LIMIT 1 [ RunTime:0.001935s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 2 AND `status` = 1 LIMIT 1 [ RunTime:0.002019s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 3 AND `status` = 1 LIMIT 1 [ RunTime:0.001736s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 4 AND `status` = 1 LIMIT 1 [ RunTime:0.001749s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 5 AND `status` = 1 LIMIT 1 [ RunTime:0.001614s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 6 AND `status` = 1 LIMIT 1 [ RunTime:0.001782s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 7 AND `status` = 1 LIMIT 1 [ RunTime:0.001778s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 8 AND `status` = 1 LIMIT 1 [ RunTime:0.001648s ]
- SHOW FULL COLUMNS FROM `cms_keywords` [ RunTime:0.000499s ]
- SELECT * FROM `cms_keywords` WHERE `status` = 1 ORDER BY rand() , id desc LIMIT 20 [ RunTime:0.000367s ]
- SELECT `a`.`id`,`a`.`title`,`a`.`thumb`,`a`.`create_time`,`a`.`read`,`a`.`desc`,`f`.`filepath` FROM `cms_article` `a` LEFT JOIN `cms_file` `f` ON `a`.`thumb`=`f`.`id` WHERE `a`.`status` = '1' ORDER BY rand() , a.id desc LIMIT 10 [ RunTime:0.014357s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '1783' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000500s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2674' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000333s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '1549' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000277s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '297' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000263s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '4174' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000251s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '1411' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000255s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2457' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000266s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2762' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000293s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '3125' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000269s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '3951' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000224s ]
- SHOW FULL COLUMNS FROM `cms_user_log` [ RunTime:0.000536s ]
- INSERT INTO `cms_user_log` SET `uid` = 0 , `nickname` = '游客' , `type` = 'view' , `title` = '查看' , `content` = '游客在2024-11-24 17:28:14查看了独立站卖家应该怎样给独立站定位？文章详情' , `param_id` = 732 , `param` = '[]' , `module` = 'home' , `controller` = 'article' , `function` = 'detail' , `ip` = '18.116.85.204' , `create_time` = 1732440494 [ RunTime:0.006231s ]
0.091496s
