独立站如何解决影响用户体验的因素?
发表于:2022-11-24 10:23:32浏览:28次TAG:
独立站卖家在知道了影响用户体验的那些因素之后,就要有针对性地来解决这些因素。
1、移动端适配
假如卖家不知道移动终端是否合适,这里有两种方式来查看。
使用Google search console工具来方便地查看移动设备。
若没有GSC或不想登录,也可以在https://search.google.com/test/mobile-friendly上查看。
2、提高网站的速度
载入时间是核心网活力的一个重要因素。网页加载的速度越快,用户体验越好。
站点的速度得分可以给每个人三分作为参考:
总共是0-100分,0-49代表着糟糕的表现;50-89说明你需要提高,90-100是一个更好的结果。但这需要根据场地的大小来决定,这取决于具体情况。
3、加强网站安全性
还是先登录GSC,点击左边的安全问题,然后手动操作,再次点击安全问题。
假如卖家所获得的反馈没有发现任何问题,祝贺,站点安全状况良好。假如列出了一个有问题的清单,那么需要有针对性地解决。
此外,hptts也有一个问题,SSL意味着安全套接字层,它提供了对站点加密连接的认证。大力推荐网站刚开始安装此证书,否则以后还要做301重定向。
4、提高网站内容质量
5、降低网站跳出率
事实上,谈到跳出率这一名词,讲起来比较笼统,大概知道当网站跳出率超过50%-60%的时候,网页可能做得不够好,还有改进的空间。
简述一下减少跳出率、增加用户在站点停留时间的一些方法:
控制CTA的数量,避免用户为点击而感到矛盾。
为了吸引观众,在主页或其它重要页面上使用视频,至少要留2分钟,但是必须保证视频质量,只要点开视频就可以。
在用户离开网站时,设置一个退出意向弹出窗口,向其显示目标信息。
改善站点导航,让用户更容易找到想要的信息。
一定要让网页内容容易理解。
每一页都增加相应的内部链接,既方便用户,又方便谷歌。
6、删除侵入性插页广告
网站一定要避免有这种侵入性插页广告。
以上就是小编整理的独立站影响用户体验的因素,希望对你有所帮助。
基本
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