两种可以快速起量的独立站模式
发表于:2022-11-24 10:23:32浏览:24次TAG:
两种可以快速起量的独立站模式:
1、盲盒+订阅模式
有别于传统的销售模式,产品就是一种服务,举例来说,在barkbox.com上有一个出售宠物产品的网站,就是使用这个模式。
一个出售宠物用品的网站,在你买了宠物服务后。比如说订了三个月的服务,然后在接下来的三个月里,他就会有时间给你寄一份快递,至于快递里面是什么,你不知道。
可以看出,这是一种加盲盒模式,用户在一次付费后,就可以锁定下一个月的长期订单,而使用盲盒模式可以增加乐趣,降低自己的库存管理难度。由于我可以把任何东西都寄给客户,那么我就完全不必担心我的库存中哪些货物多,哪些少,哪些需要补充,卖家是很聪明的。
调动了顾客的好奇心,又方便了自己的商务服务,当然,盲盒里全是鱼,宠物用品相关产品,这一模式大家可以学习,更多有趣的模式大家可以加我聊聊shopify101即使不采用盲盒模式,我们也可以采用订阅的模式。比如说某个产品,它是分阶段使用的,我们可以让客户订阅到时间,发送给他下一阶段的产品。
2、目前十分火热的模式,定制模式
这种模式在国内并不新奇,简单的说就是买一只茶杯,然后让卖家把自己的名字印在茶杯上,这样就叫做定制服务。但是为什么推荐他呢?由于定制服务在国外很受欢迎,而且价格很高,所以他给我们提供了利润空间。要知道很多定制产品,已经不是卖产品本身了。更是卖一份情怀,卖一份客户对某种情感的追求。
不过客户化模式最吸引的地方,并非单价高,利润高。而就是他的时间自由,因为产品需要定制,我们确定是时候制作了。因此,我们设定的产品交货期比一般产品的交货期稍长一些,顾客也完全可以理解。给我们提供较长的操作时间,可以减少客户因物流时效而引起的投诉。从而使我们的商店也能更加稳定、持久地运作。
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