独立站和平台利用跨境信息差运营的优缺点有哪些？
发表于：2022-11-24 10:23:32浏览：26次TAG：
利用信息差赚钱，不外乎几种倒卖方式：
1.国内平台——国外平台倒卖。
2.国外平台——国外的倒卖平台。
3.国内平台——国外独立站的倒卖。
4.国外平台——国外的独立站倒卖平台。
5.国内平台——国外社交电商C端。
6.国外平台——国外社交电商C端。
社交平台就是通过Facebook和tiktok来开设店铺销售商品！
倒卖赚的就是中间的差价，也可以是信息差，独立站运营与平台运营的优缺点有哪些？
平台运营
好处：
1、操作比较简单，入门比较容易，比如上传产品；
2、自带的大流量和平台特有的流量杠杆，比如亚马逊的bestseller，以及爆款流量；
3、购物搜索引擎的属性，买家购买意向比较强，转化率高；
4、竞争环境相对透明，通过内部排名，评估预测销售预测，也便于调查和学习优秀卖家；
缺点：
1、低门槛进场的人数较多，价格战与同质化现象严重，流量红利越来越少；
2、平台规则约束严重，不可控因素较多，多平台政策及规则变化干扰大，
3、不易沉淀自己的用户，较难把握自己的品牌和客户；
独立站运营
好处：
1、自主性掌握在自己手中，卖方可以完全按照自己的想法和意愿来规划和设计销售自己的网站，满足不同卖家的个性化需求；
2、易沉淀自己的用户，可以掌握自己的客户，便于老客户的营销和交叉营销，如建立客户库，卖家在站上消费三次以上为一维，再根据他的消费积累进行划分，给予相应的福利；
3、适合打造自己的品牌，当卖家独立站的用户规模达到一定成功，甚至形成品牌效应时，可以开展线下加盟，这是一个很好的点；
劣势：
1、对运营团队有较高的要求，如选择、程序、创业、广告投手、推广专员等。推广专员与广告投手的不同，是广告投手只注重广告投放与调整，推广专长包括红人营销、EDM邮件营销等，除广告投放设备外；
2、流量需要完全依靠自己；
基本
文件
流程
错误
SQL
调试
- 请求信息 : 2024-11-24 14:35:34 HTTP/1.1 GET : http://xn.iwdd.cn/home/article/detail/id/4273.html
- 运行时间 : 0.098151s [ 吞吐率：10.19req/s ] 内存消耗：2,042.01kb 文件加载：151
- 查询信息 : 30 queries
- 缓存信息 : 16 reads,0 writes
- 会话信息 : SESSION_ID=64cc88ef05427ce20bf41fb79802d9ad
- CONNECT:[ UseTime:0.000555s ] mysql:host=127.0.0.1;port=3306;dbname=xn_iwdd_cn;charset=utf8mb4
- SHOW FULL COLUMNS FROM `cms_article` [ RunTime:0.000827s ]
- SELECT * FROM `cms_article` WHERE `id` = 4273 LIMIT 1 [ RunTime:0.000514s ]
- SHOW FULL COLUMNS FROM `cms_article_keywords` [ RunTime:0.000499s ]
- SELECT `i`.`aid`,`i`.`keywords_id`,`k`.`title` FROM `cms_article_keywords` `i` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`i`.`keywords_id` WHERE `i`.`aid` = '4273' AND `k`.`status` = '1' ORDER BY `i`.`create_time` ASC [ RunTime:0.000454s ]
- UPDATE `cms_article` SET `read` = `read` + 1 WHERE `id` = 4273 [ RunTime:0.007568s ]
- SHOW FULL COLUMNS FROM `cms_article_cate` [ RunTime:0.000728s ]
- SELECT * FROM `cms_article_cate` ORDER BY `sort` DESC [ RunTime:0.000353s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 1 AND `status` = 1 LIMIT 1 [ RunTime:0.002197s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 2 AND `status` = 1 LIMIT 1 [ RunTime:0.001963s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 3 AND `status` = 1 LIMIT 1 [ RunTime:0.002696s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 4 AND `status` = 1 LIMIT 1 [ RunTime:0.002827s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 5 AND `status` = 1 LIMIT 1 [ RunTime:0.002796s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 6 AND `status` = 1 LIMIT 1 [ RunTime:0.001889s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 7 AND `status` = 1 LIMIT 1 [ RunTime:0.001905s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 8 AND `status` = 1 LIMIT 1 [ RunTime:0.002240s ]
- SHOW FULL COLUMNS FROM `cms_keywords` [ RunTime:0.000720s ]
- SELECT * FROM `cms_keywords` WHERE `status` = 1 ORDER BY rand() , id desc LIMIT 20 [ RunTime:0.000482s ]
- SELECT `a`.`id`,`a`.`title`,`a`.`thumb`,`a`.`create_time`,`a`.`read`,`a`.`desc`,`f`.`filepath` FROM `cms_article` `a` LEFT JOIN `cms_file` `f` ON `a`.`thumb`=`f`.`id` WHERE `a`.`status` = '1' ORDER BY rand() , a.id desc LIMIT 10 [ RunTime:0.016032s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '53' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000450s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '3430' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000299s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2325' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000255s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2459' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000277s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '4414' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000270s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2015' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000254s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '3357' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000242s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '3180' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000282s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '1380' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000270s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2781' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000244s ]
- SHOW FULL COLUMNS FROM `cms_user_log` [ RunTime:0.000549s ]
- INSERT INTO `cms_user_log` SET `uid` = 0 , `nickname` = '游客' , `type` = 'view' , `title` = '查看' , `content` = '游客在2024-11-24 14:35:34查看了独立站和平台利用跨境信息差运营的优缺点有哪些？文章详情' , `param_id` = 4273 , `param` = '[]' , `module` = 'home' , `controller` = 'article' , `function` = 'detail' , `ip` = '18.119.124.52' , `create_time` = 1732430134 [ RunTime:0.004315s ]
0.108750s
