独立站和平台利用跨境信息差运营的优缺点有哪些？
发表于：2022-11-24 10:23:32浏览：26次TAG：
利用信息差赚钱，不外乎几种倒卖方式：
1.国内平台——国外平台倒卖。
2.国外平台——国外的倒卖平台。
3.国内平台——国外独立站的倒卖。
4.国外平台——国外的独立站倒卖平台。
5.国内平台——国外社交电商C端。
6.国外平台——国外社交电商C端。
社交平台就是通过Facebook和tiktok来开设店铺销售商品！
倒卖赚的就是中间的差价，也可以是信息差，独立站运营与平台运营的优缺点有哪些？
平台运营
好处：
1、操作比较简单，入门比较容易，比如上传产品；
2、自带的大流量和平台特有的流量杠杆，比如亚马逊的bestseller，以及爆款流量；
3、购物搜索引擎的属性，买家购买意向比较强，转化率高；
4、竞争环境相对透明，通过内部排名，评估预测销售预测，也便于调查和学习优秀卖家；
缺点：
1、低门槛进场的人数较多，价格战与同质化现象严重，流量红利越来越少；
2、平台规则约束严重，不可控因素较多，多平台政策及规则变化干扰大，
3、不易沉淀自己的用户，较难把握自己的品牌和客户；
独立站运营
好处：
1、自主性掌握在自己手中，卖方可以完全按照自己的想法和意愿来规划和设计销售自己的网站，满足不同卖家的个性化需求；
2、易沉淀自己的用户，可以掌握自己的客户，便于老客户的营销和交叉营销，如建立客户库，卖家在站上消费三次以上为一维，再根据他的消费积累进行划分，给予相应的福利；
3、适合打造自己的品牌，当卖家独立站的用户规模达到一定成功，甚至形成品牌效应时，可以开展线下加盟，这是一个很好的点；
劣势：
1、对运营团队有较高的要求，如选择、程序、创业、广告投手、推广专员等。推广专员与广告投手的不同，是广告投手只注重广告投放与调整，推广专长包括红人营销、EDM邮件营销等，除广告投放设备外；
2、流量需要完全依靠自己；
基本
文件
流程
错误
SQL
调试
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