独立站卖家应该怎样给独立站定位？
发表于：2022-11-24 10:23:32浏览：27次TAG：
对独立站卖家来说，更重要的是我们如何把握整个网站的定位，网站的定位必然要结合用户画像；找准定位后结合用户需求的营销方法来不断优化，再加上短视频、短视频等手段来扩大网站的定位。
1、独立站定位
前期网站定位要进行调查研究，包括：市场、受众、竞品和产品。在进行这些调查时，可以从许多角度和工具开始：
如从投资方向获得当前市场机会，从PEST宏观趋势中分析；
首先要从我们的目标竞争者网站或者商业计划开始；
工具方面可利用类似电商平台销售数据、社媒关键词similar web、google trends static等数据工具。
在得到了前期的数据信息之后，可以开始思考自己的品牌定位。
简单地说：我是谁？你是哪里人？去哪儿呢？最后形成了初步、完整的整站定位，这些定位也将根据市场变化，以及数据反馈进行迭代。
2、怎样准确地获得用户画像？
通道领先、流量领先的爆品模式，难以找到明确的客户群，通常这样独立站的卖家也不会很在意到底谁买了我的产品，只要买就行。
所以，首先要改变原有的营销观念，从可持续发展的角度对用户进行定位，具体步骤如下：
1、清楚自己的方向和调性；
2、利用各种工具做好前期受众分析定位，得到用户的初步画像；
3、扩展在线流量来源，匹配线下渠道扩展数据，多维收集用户立体画像数据。
4、结合推广数据进行分析，对用户进行细致划分，然后针对不同人群进行不同类别ABtest，同时也可与我们的购买用户进行沟通反馈，形成用户洞察的闭环。
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