怎么优化产品页面和结账流程？
发表于：2022-11-24 10:23:32浏览：24次TAG：
怎么做好独立站产品页面的优化？
作为独立站中的一个重要组成部分，产品页面的信息量必须足够完整，并能为消费者做出消费决定。下面是部分对产品优化的建议。
1、准确的产品信息；在产品页面上显示产品的详细信息，包括但不限于价格、剩余存货、税金、费用和交货时间等细节。
2、高质量的产品图片；高质量的产品比那些没有高质量产品图或图质量差的产品有更高的转换率。
3、对产品的气氛有强烈的感觉；产品描述尽量简短，可以以点形式列出产品特性。
4、产品视频；视频可以让消费者更好地把握产品信息。
5、关注产品评估；研究显示，61%的消费者在下订单之前会查看产品的相关评估。
怎么完善独立站的结账流程？
结帐过程过于复杂是导致购物车放弃率的主要原因之一。本着“越快越好”的原则，提出以下优化结帐流程的建议：
1、避免重复输入；确保买家在付款期间不必两次输入相同的信息，因为买家不喜欢在付款时花费过多时间。
2、自动对用户输入信息进行缓存；多次输入相同的信息会导致非常糟糕的用户体验，因此，在结账期间，网站需要保存表单输入，以防消费者遗漏必需字段或随后出现验证错误。
3、一个线性的窗体设计；字段输入应该按照前面和后面的顺序排列，输入字段的长度应该符合所期望的字段输入。
4、提供示例文本；为输入域添加占位符，使用户更易于接受。
5、明显的验证错误信息；在错误域中突出并明确指出了问题。
6、简单的密码选择；允许用户添加一个简单易记的密码。
7、避免发生不必要或超支的费用；切忌在结账时产生过多的额外费用。
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