独立站卖家在缺货的情况下怎么留下买家?
发表于:2022-11-24 10:23:32浏览:24次TAG:
买家在独立站买东西时,看中的东西却是没有货,这种情况发生在卖家经营的独立站店铺的时候该怎么办呢?因此,是否存在能够有效减少因缺货问题而导致的客户流失的能力?
转换率是独立运营中最受关注的因素,因为商家可以在流量不变的情况下获得更多的订单。而且不同的网站之间,最大的区别在于网页浏览速度和购物体验,怎样才能让更多的消费者愿意在你的网站下订单?
首先呢,独立站卖家可以在商品详情页上,增加一个“缺货订阅”按钮,让买价能够订阅相应的缺货商品。
这个缺货按钮一般都是独立站卖家为了留住进来的买家,而进行合理化改造以满足买家的方法。等商品补充了库存后,系统会自动向买家的邮箱发送邮件通知。与此同时,这也可以节省消费者日后在网站上搜索该商品的时间成本,提升用户体验。
以下是添加缺货订阅按钮具体的操作流程:
1、在SHOPYY网站的后台,安装应用插件,“详情页缺货通知”。
2、开启「基本资料设定」,可以根据需要自定义修改内容,无需更改便可使用预设的默认资料。
3、缺货登记清单,标明所有已登记的记录。
4、开启邮箱设置,可以自定义修改信箱标题、邮件发件人昵称、信箱logo、头部和底部的信息,不改则使用预设的默认资料。
5、查阅有关的数据统计。
特别提醒的是,这是一个流量为王的时代,必须快速取胜。当卖家编辑产品简介时,尽可能地打破消费者对产品外观/性能/对比特性/注意/常见问题等多方面的担心。尽量不要发生缺货的情况,经常检查产品的库存,及时补货。
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