中东跨境电商做独立站可以吗?
发表于:2022-11-24 10:23:32浏览:28次TAG:
中东非常适合建独立站,沙特、阿联酋、埃及、摩洛哥等二十多个中东国家,他们统一使用阿拉伯语,英文作为第二语言,也得到了广泛普及,统一的语种,基本上一个独立站,就可以涵盖所有阿拉伯国家。其次,以前自建独立站的难关:建站和物流,这两年都不是事了。
1、简单便利的建站
这两年在中东,建站工具非常丰富完善,很简单很便宜就能运作一个独立站,如果想要建Souq和Shein一样的英文独立站,Shopfiy和Magenta就能轻松搞定。如果想要建Noon和Jollychic一样的阿拉伯语独立站,可以使用本土的Zid和Salla。支付上,Mada、Sadad等本土支付平台的使用率都在90%以上。 在运营上,中东国家基本上都是Google、Youtube和Facebook,都是一些大家耳熟能详的引流网站。同时中东各国可以用的Deal网站也不少,非常实用。
2、逐渐成熟的物流支持
以往中东物流让卖家非常难受,使用UPS、DHL等快递,运费非常昂贵,而且不支持COD(货到付款),要知道将近70%的中东消费者都喜欢货到付款。加上因为中东地址模糊,姓名雷同率高,妇女不敢收货,拥有多个电话号码等不确定因素,造成妥投率非常低,基本都在70%以下。 但是这两年,随着专线小包的普及,中东物流已经非常成熟了,时效、成本、妥投率、Cod等都得到了很大提高。
如何选择物流承运商?
①首先,沙特清关较严,他们需要协助卖家做沙特清关审核。
②其次,能在沙特本土派送会做3次派送尝试+3~6次SMS短信提醒+3~6次电话跟进,同时提供Cod代收货款服务。
③再次,每个未妥投订单订单提供原因说明,方便卖家售后处理。
④最后,最好有本地仓库,支持未妥投包裹二次销售派送,高效便捷低成本。
总的来说,现在卖家做中东独立站条件非常成熟,这也是中东独立站能在今年又火起来的重要原因。
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