独立站卖家如何利用流量做好转型
发表于：2022-11-24 10:23:32浏览：35次TAG：
独立站卖家如何抓住旺季流量做好转型？
针对欧美假日购物节，也就是跨境电商旺季，建议独立站卖家，抓住机会，提高转化率。
1、需要制作节日主题页面。
节庆主题页面可用作节庆推广的落地页面，刺激消费欲望。主题页面可以展示商品的促销组合，从而快速提升客单价；也可以为会员提供节日精美小礼品；提供节庆礼券等。
2、重点实行组合营销战略。
结合市场营销策略是提高旺季收益的重要途径之一，可以采用满减、赠券、赠品等营销策略来提高客单价。
满负荷运行策略：满负荷100减5，满负荷150减15，提供高利润补足帮助满负荷运行；
优惠条款：满额/超值赠送/使用优惠券，对于本身价格偏高的产品更具优势；
馈赠策略：满额赠送不同额度的礼品，想要再也不舍得购买的礼品更加诱人；
组合式促销：产品A以10元卖给B，产品B以20元卖给A，产品B以25元卖给B，相辅相成的产品效果更好，不建议使用独立产品或替代品。
3.独立展卖家要注重于多终端的购物体验。
现在大多数独立站卖家会集中在移动端流量上，但是在PC端、平板端流量虽少，但成本比移动端低，所以ROI可能会更好，建议大家不要忽视这部分用户。具体地说，要做到三个“兼容性”，即多终端兼容性、浏览器兼容性、功能兼容性。
4.独立站卖家要做好再营销。
重新营销可以帮助独立站的卖家在顾客离开网站不购买任何东西的情况下，保留一部分潜在用户，减少弃单。再者，再营销广告可以提高潜在消费者的品牌认知度，改善品牌印象。
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