怎么打好独立站的网站基础？要注意什么网站优化细节？
发表于：2022-11-24 10:23:32浏览：44次TAG：
独立站的运营最基础的是建站，网站建好了，一切运营工作才能有序展开，而独立站最难的是引流。今天我们来看看在独立站的运营里，在建站完成之后，我们需要去做的事情——我们要如何打好网站的基础？
1、界面
.货币切换：根据网站的真实情况，逐步激活其他货币，货币激活定期更新汇率
.视觉风格/效果，首页尽可能的用积木装修
.联系方式
.无死链
.字体风格
2、条款
.Howtoorder
.ContactUs
.Payment Guide
.Shipping Guide
.Return/refund
3、插件
.多语言：Google免费翻译和多语言云翻译（有稳定销量的在安装）
.联系方式：Messenger，多种联系方式-侧边栏工具条
.最近热卖（最近热卖弹窗）
.Cookie弹窗-欧盟网站建议安装
.显示活动/优惠券，（活动工具条）
4、安装像素
.安装GoogleGA，尽量不要用国内的统计
.广告像素：Facebook，Google等
.尽可能的收集每个事件，方便投放团队后期统计分析
5、网站打开速度
.CDN加速，程序响应
.Google insight：不完全相信，仅作参考，优化下能优化的，网站大了，功能多了，界面丰富了，一般都会比较低分，相对关注的点有：JS，图片大小，在线聊天尽量不装
.外部插件：重点排查同步加载的JS插件，对于插件尽量设置浏览3-5页后加载
6、404
.搜索：搜索无结果是，安装（商品橱窗推荐）
.商品：商品更新换季太快，过多旧商品成为死链接，安装（商品404动态推荐）
基本
文件
流程
错误
SQL
调试
- 请求信息 : 2025-09-14 14:18:40 HTTP/1.1 GET : http://xn.iwdd.cn/home/article/detail/id/4095.html
- 运行时间 : 0.191309s [ 吞吐率：5.23req/s ] 内存消耗：2,041.02kb 文件加载：151
- 查询信息 : 30 queries
- 缓存信息 : 16 reads,0 writes
- 会话信息 : SESSION_ID=5704c7d4bc8dccc7b22438e8a9bae99f
- CONNECT:[ UseTime:0.001123s ] mysql:host=127.0.0.1;port=3306;dbname=xn_iwdd_cn;charset=utf8mb4
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- SHOW FULL COLUMNS FROM `cms_article_keywords` [ RunTime:0.001394s ]
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- UPDATE `cms_article` SET `read` = `read` + 1 WHERE `id` = 4095 [ RunTime:0.007686s ]
- SHOW FULL COLUMNS FROM `cms_article_cate` [ RunTime:0.001687s ]
- SELECT * FROM `cms_article_cate` ORDER BY `sort` DESC [ RunTime:0.001261s ]
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- SHOW FULL COLUMNS FROM `cms_keywords` [ RunTime:0.001167s ]
- SELECT * FROM `cms_keywords` WHERE `status` = 1 ORDER BY rand() , id desc LIMIT 20 [ RunTime:0.001039s ]
- SELECT `a`.`id`,`a`.`title`,`a`.`thumb`,`a`.`create_time`,`a`.`read`,`a`.`desc`,`f`.`filepath` FROM `cms_article` `a` LEFT JOIN `cms_file` `f` ON `a`.`thumb`=`f`.`id` WHERE `a`.`status` = '1' ORDER BY rand() , a.id desc LIMIT 10 [ RunTime:0.033724s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '3685' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.001539s ]
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- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2690' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000886s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2511' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000738s ]
- SHOW FULL COLUMNS FROM `cms_user_log` [ RunTime:0.001371s ]
- INSERT INTO `cms_user_log` SET `uid` = 0 , `nickname` = '游客' , `type` = 'view' , `title` = '查看' , `content` = '游客在2025-09-14 14:18:40查看了怎么打好独立站的网站基础？要注意什么网站优化细节？文章详情' , `param_id` = 4095 , `param` = '[]' , `module` = 'home' , `controller` = 'article' , `function` = 'detail' , `ip` = '216.73.216.16' , `create_time` = 1757830720 [ RunTime:0.006760s ]
0.204997s
