怎么打好独立站的网站基础？要注意什么网站优化细节？
发表于：2022-11-24 10:23:32浏览：23次TAG：
独立站的运营最基础的是建站，网站建好了，一切运营工作才能有序展开，而独立站最难的是引流。今天我们来看看在独立站的运营里，在建站完成之后，我们需要去做的事情——我们要如何打好网站的基础？
1、界面
.货币切换：根据网站的真实情况，逐步激活其他货币，货币激活定期更新汇率
.视觉风格/效果，首页尽可能的用积木装修
.联系方式
.无死链
.字体风格
2、条款
.Howtoorder
.ContactUs
.Payment Guide
.Shipping Guide
.Return/refund
3、插件
.多语言：Google免费翻译和多语言云翻译（有稳定销量的在安装）
.联系方式：Messenger，多种联系方式-侧边栏工具条
.最近热卖（最近热卖弹窗）
.Cookie弹窗-欧盟网站建议安装
.显示活动/优惠券，（活动工具条）
4、安装像素
.安装GoogleGA，尽量不要用国内的统计
.广告像素：Facebook，Google等
.尽可能的收集每个事件，方便投放团队后期统计分析
5、网站打开速度
.CDN加速，程序响应
.Google insight：不完全相信，仅作参考，优化下能优化的，网站大了，功能多了，界面丰富了，一般都会比较低分，相对关注的点有：JS，图片大小，在线聊天尽量不装
.外部插件：重点排查同步加载的JS插件，对于插件尽量设置浏览3-5页后加载
6、404
.搜索：搜索无结果是，安装（商品橱窗推荐）
.商品：商品更新换季太快，过多旧商品成为死链接，安装（商品404动态推荐）
基本
文件
流程
错误
SQL
调试
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