跨境电商中小企业提高竞争力必备:独立站
发表于:2022-11-24 10:23:32浏览:22次TAG:
对于跨境电商中的中小企业发展的四个主要大问题:物流服务提升困难、品控不好做、售后困难和关税不稳定,建议企业可以搭建自己的跨境电商独立站,从多方面提高企业的竞争力。
跨境电商独立站可以做到从哪些方面提升企业的行业竞争力?
1.从物流和流程透明度两个方面提高消费者信任度。
制假贩假之所以能够产业化还是由于跨境电商市场的物流环节透明度不足。将区块链与新技术相结合,利用其可追溯、不可篡改性,可以有效地防止物流中的信息造假,以及假货的进入。如此解决了平台与消费者之间的信任问题,也达到了商家的品控要求。
2.增加了线下体验店,线上线下相结合可以做到和消费者的深度连接。
在线零售与线下零售本质上是一样的,跨境电商也需要线下商店的帮助。客户对跨境电商的不信任,可以在线下体验过程中得到引导和吸引。它不仅是企业实力的证明,还能帮助消费者通过体验实物来吸引潜在用户。
平台可通过线下体验店开展差异化服务,或将线下空间打造为生活空间,否则对消费者的吸引力不够,品牌的记忆就无法强化。
3.提高售后服务水平,把售后变成复购的“售前”环节。
售后问题一直是跨境电商平台改进的难点,大多数中小跨境电商平台都以中介身份为主,当用户在平台上购买的海外商品出现问题时,要么国内品牌的售后部门不能接受,要么国内没有该品牌的售后部门,因此售后工作急需改进。
糟糕的售后会让消费者对平台的信任大打折扣,逐渐削弱了平台方的竞争力。企业努力的目标是,一方面,与海外合作品牌商就跨境贸易的售后共识,让消费者在国内的店铺及维修点都能进行维修保养;另一方面,加强对平台商户和产品的审核,严格把关。遇到假货要严肃处理商家,努力维护消费者的消费权益,形成良性循环。
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