跨境电商独立站的优劣势分析
发表于：2022-11-24 10:23:32浏览：20次TAG：
目前，跨境电子商务有两种形式，一个是我们常见的第三方平台，比如亚马逊和天猫，企业进入这个平台然后自建店铺进行产品销售。还有一个是独立站，不依赖第三方平台的独立站点，由卖家自己独立设计和运营，这就是独立站。如今，网络平台流量收入逐渐低迷，一些商家开始选择同时开设跨境电子商务分站（自建网站）。此外，以Shopify为代表的快速建站工具的兴起，大大降低了独立站的准入门槛。那么独立站有哪些优劣势呢？
近年来，各种第三方跨境电商平台在中国开展了积极的推广活动，很多朋友可能已经对跨境电商平台非常熟悉。平台式跨境电子商务的主要优势有：
1、容易上手，操作简单，可行性强；
2、平台开店有很多现成的流量，客户有很高的购物意向。
但作为第三方卖家也面临许多挑战。
1、卖家多，竞争激烈。当产品和品牌没有优势时，很容易被大量的产品信息所覆盖。
2、第三方平台的消费者是通过平台的算法进行分配的，他们不会与卖家共享消费数据和联系方式，很难实现重复销售。
3、营销方法有一定的局限性。
在分析了第三方平台之后，我们来分析一下独立跨境电商站的优缺点。首先，我们来看看独立跨境电商站的优势：
1、我们可以积累自己的客户，以促进未来的重复营销和交叉销售。还可以根据用户的反馈不断优化产品。网站建设很难从初期就开始，网站的价值会随着用户的积累而增加。
2、作为一个独立的个体，你可以完全掌控自己的品牌，你可以灵活地设计或宣传营销活动。
跨境电商独立站的劣势：
1、有一定的门槛，这就需要基本的网站建设和运营能力、基本的购物流程设置、产品详情页面等。
2、最大的问题是没有自由的自然流，所以我们需要努力提高用户保留率。
基本
文件
流程
错误
SQL
调试
- 请求信息 : 2024-11-25 13:45:48 HTTP/1.1 GET : http://xn.iwdd.cn/home/article/detail/id/4004.html
- 运行时间 : 0.080528s [ 吞吐率：12.42req/s ] 内存消耗：2,041.63kb 文件加载：151
- 查询信息 : 30 queries
- 缓存信息 : 16 reads,0 writes
- 会话信息 : SESSION_ID=b9fbb7c29d01a0c0f3503568f6d8856c
- CONNECT:[ UseTime:0.000512s ] mysql:host=127.0.0.1;port=3306;dbname=xn_iwdd_cn;charset=utf8mb4
- SHOW FULL COLUMNS FROM `cms_article` [ RunTime:0.000629s ]
- SELECT * FROM `cms_article` WHERE `id` = 4004 LIMIT 1 [ RunTime:0.000388s ]
- SHOW FULL COLUMNS FROM `cms_article_keywords` [ RunTime:0.000454s ]
- SELECT `i`.`aid`,`i`.`keywords_id`,`k`.`title` FROM `cms_article_keywords` `i` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`i`.`keywords_id` WHERE `i`.`aid` = '4004' AND `k`.`status` = '1' ORDER BY `i`.`create_time` ASC [ RunTime:0.000375s ]
- UPDATE `cms_article` SET `read` = `read` + 1 WHERE `id` = 4004 [ RunTime:0.005998s ]
- SHOW FULL COLUMNS FROM `cms_article_cate` [ RunTime:0.000474s ]
- SELECT * FROM `cms_article_cate` ORDER BY `sort` DESC [ RunTime:0.000242s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 1 AND `status` = 1 LIMIT 1 [ RunTime:0.001977s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 2 AND `status` = 1 LIMIT 1 [ RunTime:0.001839s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 3 AND `status` = 1 LIMIT 1 [ RunTime:0.001666s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 4 AND `status` = 1 LIMIT 1 [ RunTime:0.001568s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 5 AND `status` = 1 LIMIT 1 [ RunTime:0.001558s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 6 AND `status` = 1 LIMIT 1 [ RunTime:0.001520s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 7 AND `status` = 1 LIMIT 1 [ RunTime:0.001583s ]
- SELECT COUNT(*) AS think_count FROM `cms_article` WHERE `cate_id` = 8 AND `status` = 1 LIMIT 1 [ RunTime:0.001458s ]
- SHOW FULL COLUMNS FROM `cms_keywords` [ RunTime:0.000448s ]
- SELECT * FROM `cms_keywords` WHERE `status` = 1 ORDER BY rand() , id desc LIMIT 20 [ RunTime:0.000315s ]
- SELECT `a`.`id`,`a`.`title`,`a`.`thumb`,`a`.`create_time`,`a`.`read`,`a`.`desc`,`f`.`filepath` FROM `cms_article` `a` LEFT JOIN `cms_file` `f` ON `a`.`thumb`=`f`.`id` WHERE `a`.`status` = '1' ORDER BY rand() , a.id desc LIMIT 10 [ RunTime:0.014229s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2595' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000447s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2787' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000344s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '3259' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000242s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '1868' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000235s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '3075' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000258s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '95' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000218s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '98' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000253s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '1236' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000221s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '1399' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000217s ]
- SELECT `k`.`id`,`k`.`title` FROM `cms_article_keywords` `a` LEFT JOIN `cms_keywords` `k` ON `k`.`id`=`a`.`keywords_id` WHERE `a`.`aid` = '2919' AND `k`.`status` = '1' LIMIT 4 [ RunTime:0.000233s ]
- SHOW FULL COLUMNS FROM `cms_user_log` [ RunTime:0.000505s ]
- INSERT INTO `cms_user_log` SET `uid` = 0 , `nickname` = '游客' , `type` = 'view' , `title` = '查看' , `content` = '游客在2024-11-25 13:45:48查看了跨境电商独立站的优劣势分析文章详情' , `param_id` = 4004 , `param` = '[]' , `module` = 'home' , `controller` = 'article' , `function` = 'detail' , `ip` = '18.119.192.2' , `create_time` = 1732513548 [ RunTime:0.004323s ]
0.087945s
