跨境独立站可能会面临哪些欺诈?
发表于:2022-11-24 10:23:32浏览:18次TAG:
去年疫情席卷全球,电商风口紧随其后,随着线下消费不断向线上转移,全球电商用户不断增长。据数据显示,去年电商用户数量同比猛增9.5%,总数超34亿。
在这一趋势下,带来的电商市场收入激增有目共睹,光是去年一年的全球电商市场收入同比猛增25%,达到2.43万亿美元,许多线上零售平台流量增幅空前上涨。
随着中国品牌出海浪潮的不断高涨,面向来自全球各地市场的用户时,自建站、独立站卖家的交易安全、资金安全也面临着不同的风险,各类电商欺诈便是其中的重灾区。
中国的跨境独立站、自建站可能会面临哪一些欺诈?
1、购物前:帐号盗用-不法分子可以在暗网中轻而易举地买到大量泄露的帐号信息,并且登录卖家网站,利用帐号内的积分或者已绑定的银行卡进行购买,再转卖获利。
2、购物中:信用卡盗刷欺诈,利用被盗的信用卡信息在不同的网站上购买商品,然后转卖获利。通常来说高客单价的快时尚产品、潮流风向标的产品都很受不法分子关注。
3、购物后:滥用平台规则-通常平台规则被滥用并非是由专业的欺诈团伙进行的,而是一些对这一方面有所了解或无意中得知的用户利用平台政策漏洞,想从独立站卖家身上“薅羊毛”。
有别于依赖风控规则或人工审核的传统电商反欺诈模式,依托于庞大的数据网络,和精准的机器学习模型,为跨境独立站、自建站商户提供全自动、全实时的风控决策,在快速准确阻止欺诈的同时受理更多交易,确保独立站卖家的资金安全得到保障,无后顾之忧的拓展不同市场。
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