独立站卖家必须要有长期主义精神
发表于:2022-11-24 10:23:32浏览:22次TAG:
浏览一下网罗了一圈跨境电商独立站的信息,可以看到,现在行业中比较知名的独立站有:Anker、SHEIN、兰亭集势、棒谷、环球易购、jjshouse、星商、蓝弦、倍思、傲基、遨森、 海斯特、等,跨境卖家可以去观摩学习,可以在这些成功的独立站中学习到一些东西,并且学以致用,为自己的独立站提供好的经验。
优秀的独立站点都是长期主义者,在供应链,客户服务,以及市场投入等方面都有长期价值,例如:
1、注重产品质量。只有好的产品质量才能产生口碑和复购率的良性循环。
2、良好的客户服务体验;如有专业的客户服务人员接听客户电话,能迅速处理客户投诉,且退货和更换政策友好。
3、营销分为广告转换和品牌营销。优秀的独立站将部分资源投入到品牌营销中。
值得一提的是,流量是做好独立站的唯一原因,也是运营的难点,没有了流量,独立站只剩下一个空壳。除Facebook和谷歌外,丰富流量渠道、做好营销素材、长期坚持视频广告及投手运营团队等,也是重中之重。
此外,由于针对不同的目标人群,大卖家与小卖家的独立站策略也有所不同。对于国内中小卖家来说,如果没有独创的优势产品,加盟第三方平台比自建站更适合加盟第三方平台,可以将自己的精力更多地聚焦在优化供应链和目标市场上,等达到一定的规模再通过自建站来实现。
而且对大卖家来说,自建站并非唯一途径,这和线下成熟品牌开自己的专营店,但也不会放弃大型百货公司品牌专柜的逻辑。任何可以接触目标用户的接触点都不应放弃。
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