怎样提高跨境自建站平均转化率
发表于:2022-11-24 10:23:32浏览:22次TAG:
近几年海外市场爆发,进一步推动全球跨境电商发展。为了规避第三方平台规则的影响,近年来越来越多的中国跨境卖家纷纷将眼光投向了跨境电商独立站。而独立网站最重要的是能留住海外用户,当然自建网站不止是为了获得流量和提升排名,改善用户体验也是目的之一,要想在众多卖家中脱颖而出,提升用户的忠诚度,强化网站的内容运营和营销,才能带动更多的流量和转化,才能进一步提升自建站的平均转化率。那么作为卖家该如何提高跨境自建站的平均转化率呢,需要商家注意哪些内容呢。
1.确定关键词,当我们选择关键词来做推广时,最好建议是使我们自己置身于用户角度,考虑用户在搜索我们的产品时可能会使用的关键词,而且如果想少花钱,就必须找一找较长关键词来使用,如果对费用还是比较在意的话,建议大家选择较为冷门的关键词来使用,往往会出现意想不到的效果。
2.提高商品购买率和评价率,一个爆款的商品势必购买率和评价率高,这都是得到客户的高度认可的,基于此类情况,商品的自然排名就会很高了,从而吸引更多的买家来购买我们的商品,进而进一步提高网站的平均转化率。所以卖家在选品时,尽可能的选择爆款商品,跟着爆款走,一般都不会错的。
3.商品花钱做广告排名,不少自建站的卖家在做商品推广时,会注意当有其他卖家也购买相同关键字时,多个广告将会和自己的商品出现在相同的结果页面,广告排名顺序会根据关键字质量评分和设定的单次点击价格来排序,如果我们将广告的钱花在刀刃上,就会使更多的买家来引入店铺,从而使我们的客流量增加,商品成交的平均转化率也会自然而然的提高了。最后还是提醒各大卖家,花钱做广告一定要根据自己的预算来做,要不然钱也浪费了,也没有产生多好的效益。
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