外贸自建站有什么优势?
发表于:2022-11-24 10:23:32浏览:15次TAG:
现在各大电商平台的竞争日趋激烈,很多新手商家都在纠结是自建外贸站还是b2b平台。其实要想推出自己的品牌,做好互联网营销,从而形成引流转化,自己建外贸站比在各个电商平台入驻要好得多。
那么自建外贸站有什么优势呢?
1.提高转化的机会
利用外贸自建网站,商家可以直接与客户进行系,与客户沟通,了解客户的需求,通过客户的反馈对网站进行修改,有利于提升交易的几率。而且不会像电商平台那样受到很多同行的竞争,客户可以把更多的精力放在你的品牌和产品上,也有利于产品的转化。
2.成本低
各大电商平台通常要求高额的入驻费、扣佣金、推广费等,这对中小企业来说是一笔不小的开支。那么建一个外贸站要多少钱呢?通常自助建站成本很低,一年几百到两三千不等,不会给中小企业造成太大的经济压力。
3.自由度更高
如果你用b2b电商平台卖产品,你要付费,按他们的规则卖产品,你的自由度很低。但是,如果你自己建立一个网站,你可以决定什么产品上架,如何发货,什么时候发货,这样商家来说就更自由了。
4.更好的展示品牌和产品形象
电商平台基本上只能起到销售产品的作用,不会给你展示大量单独的页面,即使可以展示,也是非常有限的。但是,使用网站可以充分展示公司的产品,包括图片、视频、博客等。可以达到更好的宣传推广效果,让客户对自己的品牌留下更深的印象。
5.增加粉丝的信任度
一个专业的外贸网站,可以提升外贸商家的信誉度,增加客户对自己的信任,增加粉丝的粘性,很容易增加客户的回购率,这样商家就可以长期经营和发展。
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