独立站如何做好精确的SEO布局?
发表于:2022-11-24 10:23:32浏览:21次TAG:
外贸卖家都知道,要建立一个合格的外贸独立站,不容易;把合格的外贸独立站站运营好,就更不容易了。
假如卖家已经拥有了一个符合标准的外贸独立站,那么卖家到底应该怎么做才好呢?那就是做SEO。
一个好的网站,每个版块都围绕着关键词搜索而设计。关键词布局好谷歌能很好的收录网站,自然会有更多的买家点击进入卖家的网站。
一般说来,这个关键词布局可以从三个方面入手:
1、关键词布局
通常与卖家主营产品高度相关的3-5个核心关键词,应尽量出现在网页各板块中,特别是首页、产品页面、新闻页、内容博客等,要尽可能融合到这些核心关键词中。
比如说一个LED灯饰的独立站,不断在每一个落地页面上强调“LED”“Light”等关键词展示,让买家感觉到可以这样做:
主页植入关键字;
植入产品场景关键词;
客服页面植入关键词;
blog网页的关键词植入。
2、关键词布局更加多样
卖家经常更新他们自己的原创内容,比如一周发送1-2篇文章,而标题中可能包含除核心关键词之外的更加多样化的关键词。
这类字眼也许没有什么流量,但竞争很小,长时间以来,只要有尽可能多的“大字”,就能达到最好的排名。
3、外链配合
独立站不仅要做好自己的内容,还要借助外界的力量来推一把力。
比如第三方平台,论坛等都是很好的引流渠道,卖家可以瞄准部分人气高、流量大、排名好、权重高的外部网站,通过这些渠道发布优质行业内容,从而获得高曝光和关注。
独立站的建设和运营有诸多的好处,但并不是盲目地建了站,更新个产品信息和动态就大功告成了,里头的学问有很多。
如果想要通过独立站真正取得业绩增长,还需要有技巧地运营和持续不断地内容输出。希望以上内容对您有帮助。
基本
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