独立站和平台利用跨境信息差运营的优缺点有哪些?
发表于:2022-11-24 10:23:32浏览:22次TAG:
利用信息差赚钱,不外乎几种倒卖方式:
1.国内平台——国外平台倒卖。
2.国外平台——国外的倒卖平台。
3.国内平台——国外独立站的倒卖。
4.国外平台——国外的独立站倒卖平台。
5.国内平台——国外社交电商C端。
6.国外平台——国外社交电商C端。
社交平台就是通过Facebook和tiktok来开设店铺销售商品!
倒卖赚的就是中间的差价,也可以是信息差,独立站运营与平台运营的优缺点有哪些?
平台运营
好处:
1、操作比较简单,入门比较容易,比如上传产品;
2、自带的大流量和平台特有的流量杠杆,比如亚马逊的bestseller,以及爆款流量;
3、购物搜索引擎的属性,买家购买意向比较强,转化率高;
4、竞争环境相对透明,通过内部排名,评估预测销售预测,也便于调查和学习优秀卖家;
缺点:
1、低门槛进场的人数较多,价格战与同质化现象严重,流量红利越来越少;
2、平台规则约束严重,不可控因素较多,多平台政策及规则变化干扰大,
3、不易沉淀自己的用户,较难把握自己的品牌和客户;
独立站运营
好处:
1、自主性掌握在自己手中,卖方可以完全按照自己的想法和意愿来规划和设计销售自己的网站,满足不同卖家的个性化需求;
2、易沉淀自己的用户,可以掌握自己的客户,便于老客户的营销和交叉营销,如建立客户库,卖家在站上消费三次以上为一维,再根据他的消费积累进行划分,给予相应的福利;
3、适合打造自己的品牌,当卖家独立站的用户规模达到一定成功,甚至形成品牌效应时,可以开展线下加盟,这是一个很好的点;
劣势:
1、对运营团队有较高的要求,如选择、程序、创业、广告投手、推广专员等。推广专员与广告投手的不同,是广告投手只注重广告投放与调整,推广专长包括红人营销、EDM邮件营销等,除广告投放设备外;
2、流量需要完全依靠自己;
基本
文件
流程
错误
SQL
调试
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