相比于第三方平台 独立站的优势和劣势有哪些？
发表于：2022-11-24 10:23:32浏览：37次TAG：
这些年来，很多外贸人也开始布局外贸独立站，各行各业的都有。其实国内很多跨境电商的巨头很早就布局了独立站这块，比如Shein，每年的大部分订单都来自于自己的外贸独立站。那么与亚马逊等电商平台相比，独立站的优势主要体现在以下方面：
1、打造品牌，拓展流量；
在打造品牌拓展流量上，亚马逊平台上的卖家做的比较多，亚马逊上大多数有点名气的店铺都开设了自己的独立站点，既可以作为额外的流量渠道，也可以提高自己的品牌信任度。
2、实现数据的安全与增值；
把数据100%留在自己的手中，实现数据的安全和增值，目前大多数第三方平台只开放了部分数据，而且很多核心用户数据并不向卖家开放，但在独立站点上，所有数据都是卖家自己的，除了对数据的安全性进行控制外，卖家还可以实现数据的二次开发，源源不断地挖掘数据的价值。
3、可以避开第三方平台的各种规则；
无论是亚马逊还是速卖通等平台，作为卖家首先是要遵循平台规则，但独立站自主权很大，可以避免很多规则约束，因为平台是自营性的，灵活性很高，不用担心平台规则的变化会影响运营，同时可以通过产品设计，增加商品的溢价空间。
4、降低成本；
较低的交易佣金成本降低了支付给第三方平台的交易佣金或年费，同时在支付端的服务费用也较低。
与第三方平台相比，外贸独立站的缺点有以下几点：
对外贸易独立站没有任何自带流量，每个流量都需要自己去寻找，目前主流的引流方式有：谷歌搜索，谷歌广告，Facebook广告，社会引流等等。
对绝大多数新手来说，引流推广成为外贸独立站的首要任务！
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